Chairman of the League Management Company (LMC) Shehu Dikko says the Nigeria Professional Football League (NPFL) is akin to an oil well with immense potential of yielding enormous financial benefits to investors, clubs, and stakeholders.
And just as an oil well requires work to be developed for commercial purposes, Dikko said the NPFL also requires plenty of effort to realize its rich potential.
The LMC recently signed a 5-year investment and commercial partnership with Redstrike Sports on behalf of the NPFL, which Dikko described as a ‘groundbreaking’ deal.
In a recent interview on Kennis FM, Dikko, who is also the second vice president of the Nigeria Football Federation, said the league organizers are working hard to ensure more investments come to the NPFL.
“As we have it, everybody has seen this thing (Redstrike partnership) has just come in, but it doesn’t happen overnight,” he said.
“The work was underground for quite some time. That’s why we call it groundbreaking because these are people that are established globally, and they come in and say ‘look, there’s gold in this Nigerian football’. It needs somebody to put the right money, but the right expertise and explore.
“It’s like an oil well. They can give you a certificate today say ‘you have an oil bloc’, you just go there you see land. The oil is down, down, down under. You need to go and find huge investment and huge technical capacity to be able to dig
